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Do we need SEO, Search Engine Optimisation? Yes, More than ever!

As you probably already know, almost everyone begins their internet search using a search engine like Google, Bing, Yahoo or AOL. Of all internet searches, 90% lead to organic clicks while 10% derive from ad placements

Furthermore, Google statistics show that less than 10% of searches advance to the 2nd page of query results – that means roughly 90% of searchers only check the first page before modifying their search. This represents an immense amount of traction for a business that appears on the 1st page, and is the main reason why SEO is integral to the success of your business

Refine Your Niche
SEO allows you the ability to choose keyword phrases for searches performed by potential customers. This brings your product into the purview of people already interested in what you are selling.


SEO is quite simple in theory but quite complex in practice. In theory, it is the process of improving the visibility of a website or a web page in unpaid search results.

Unpaid search results refer to all content that appears underneath the green highlighted advertisement results. Every query in a search engine will yield results from ad placements and organic sources. Take the basic search for “mattress store in New Haven” as an example. Immediately underneath the search query will be a series of results that are tagged with a little ‘Ad’ box beside them. These ads have been paid for by the company being advertised. Below the ads will be a list of ‘organic or ‘natural’ search results, which are the result of unpaid affinity to the search query. SEO entails strategies to help websites rank as high in these organic search queries for their specific niche as possible.

SEO is both a science and an art. It is a scientific practice because it deals with extrapolating behavioral trends from large data sets, each number representing a different element of a search query made on the web. It is an artistic practice because there are a number of creative ways to optimize a page for organic search ranking.

Whatever the requirements, Atlas Studios has the ability to increase organic search ranking and drive traffic to your site without costing you a cent in advertisement. Our team of SEO specialists will ensure that all images have alt tags, all pages have relevant meta-data and are packed with high quality links, and so much more.


The Atlas Approach

Before beginning a search engine optimization (SEO) project, our specialists will undertake a comprehensive overview of your site and make some preliminary objectives. Our approach to SEO is aggressive and comprehensive.



Analyze a web site

In our initial analysis of the website, we will pay close attention to keyword density. Keyword density is one of the most important factors in SEO because keywords correspond directly to what is being searched. Generating a list of high and mid traffic keywords is an important first step. They will balance out the more niche oriented long tail keywords that might not get tons of traffic, but the traffic they do generate is high quality. We will also assess the general optimization of the site in terms of its content, site architecture, the platform/CMS being used, and other infrastructure components that make a big difference in Google ranking.






On-Page & Off-Page Optimization

On and off page optimization involves a number of technical considerations that align the site more closely with the most relevant keywords in your niche. The Google search engine bot is an algorithm that operates based on affinity between the search query and the contents of the website. A specific set of on-page site features will make your site rank higher in affinity tests run by the algorithm each time a relevant keyword search is made. Off-page optimization includes designing a Google Maps bio for your location and streamlining the identity of the company so that it reflects the website itself.




Link Building

Link building is one of the most important SEO tactics of 2017. Link building describes actions aimed at increasing the number of inbound links to a site, and the quality of those links. Inbound links are simply links made from other sites to your site. Getting inbound links from high quality sites in your niche will give an accurate impression to consumers that you are also a reputable source in your niche. This drives interested customers to your site, improves brand recognition, and strengthens authority in your niche.




Reporting and Analysis

Our SEO review consists of analyzing all the features just discussed, including keyword density. We commit to a monthly report on all the important metrics to ensure that you, our client, can see the kinds of improvements consistent SEO work can yield.



WHY IS SEO BENEFICIALTO YOUR BUSINESS?

Ranking Importance

As you probably already know, almost everyone begins their internet search using a search engine like Google, Bing, Yahoo or AOL. Of all internet searches, 90% lead to organic clicks while 10% derive from ad placements.

Furthermore, Google statistics show that less than 10% of searches advance to the 2nd page of query results – that means roughly 90% of searchers only check the first page before modifying their search. This represents an immense amount of traction for a business that appears on the 1st page, and is the main reason why SEO is integral to the success of your business.

Refine Your Niche

SEO allows you the ability to choose keyword phrases for searches performed by potential customers. This brings your product into the purview of people already interested in what you are selling.

Ranking High Means Authenticity

The general understanding around search ranking is the higher a web site is ranked in an organic search, the higher quality it is. The logic behind this assumption is quite basic: the easier it is to access a site the more relevant information it must have on the topic. We all know this is not necessarily true, but it is still the abiding principle of search engine behavior. Tapping into this consumer perception by ranking first in your niche requires excellent and consistent SEO work.



HOW WE DO IT

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. EasySeo caters to clients who require an intensive, full-service approach to search engine marketing.


KEYWORD RESEARCH

Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains

ONSITE OPTIMIZATION

Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position

LINK BUILDING

In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage

REPORTING AND ANALYSIS

Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet




WhatClients Say


We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.


  • Kevin and everyone at Atlas were great to work with while redesigning the Accutech website. I would recommend companies working with the Atlas Studios team.

    Michael Keneally
    Accutech Packaging, Inc.
  • Atlas Studios takes the time to find the needs of his clients and to maximize their exposure to their potential and existing clients and goes above and beyond to make sure all of his clients are completely satisfied.

    Michael Farnum
    Senior Marketing Analyst, Synmark International


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