VIRAL MARKETING

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Building a public image and product recognition can be achieved almost instantly with this type of branded content strategy. Hilarious or heart- wrenchingly emotional videos, addictive online games, text messages, virtually any image that attaches itself to a snippet of eye-catching information that people everywhere will rapidly share.  Yes, rapidly - and share it with almost everyone on the planet- just like a virus- but with extraordinarily positive results!

With social networking in the daily lives of so many, brand influencing
strategies have become a popular method of communicating your message.
No other technique will deliver such astronomical results as viral marketing which has the capability to bring millions to it's audience.. your targeted customer.

Be sure that your message is clear and specific for the many viewers who will take in your message ensuring the beneficial results your company deserves.

TECHNICAL DESCRIPTION

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet.  Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.

The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.

The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing online combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.