MOBILE WEB INTEGRATION

Mobile web applications in 2012 and beyond are an integral aspect of your
internet business planning. Utilizing and integrating hand held device
capabilities with your communications is a must for ongoing, up to the minute exchange of information. Providing access any time - any where is one of the most important business decisions you will make.

Atlas Studios will make your website mobile ready, expanding its consumer
availability, increasing traffic, driving higher sales returns and clearly presenting itself as busy savvy.

TECHNICAL DESCRIPTION

The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smartphone or tablet computer, connected to a wireless network.

Traditionally, access to the Web has been via fixed-line services. However, the Web is becoming more accessible by portable and wireless devices and in 2008  access for mobile access to the Internet exceeded desktop computer-based the first time (source: International Telecommunications Union, Oct 2009).  The shift to mobile Web access has been accelerating with the rise since 2007 of larger multitouch smartphones, and of multitouch tablet computers since 2010. Both platforms provide better Internet access and browser- or application-based user Web experiences than previous generations of mobile devices have done.

The distinction between mobile Web applications and native applications is anticipated to become increasingly blurred, as mobile browsers gain direct access to the hardware of mobile devices (including accelerometers and GPS chips), and the speed and abilities of browser-based applications improve. Persistent storage and access to sophisticated user interface graphics functions may further reduce the need for the development of platform-specific native applications.

Mobile Web access today still suffers from interoperability and usability problems. Interoperability issues stem from the platform fragmentation of mobile devices, mobile operating systems, and browsers. Usability problems are centered around the small physical size of the mobile phone form factors (limits on display resolution and user input/operating). Despite these shortcomings, many mobile developers choose to create apps using Mobile Web. A June 2011 research on mobile development found Mobile Web the third most used platform, trailing Android and iOS