MOBILE MARKETING

Atlas Studios has a second to none mobile marketing campaign service.
Many fine industries are utilizing mobile campaigns throughout the United States and the globe. This is capturing patrons and bringing customers back into their domains with the ability of real-time constant contact.

In utilizing our custom CRM’s you are able to have a personable relationship withMarketing" alt="Mobile Marketing" src="http://atlasstudios.com/uploads/mobile_marketing.jpg"> your clients any time with ease of use as our main priority.
Industries that benefit from our mobile campaigns include restaurant and food service, real estate, delivery services, auto, private government sectors, education and many more!  

Mobile devices make life pretty simple these days and if prediction is correct,
even more simplistic in days to come.
The mobile market encompasses a vast playing field of connected consumers utilizing everything from geo targeted marketing, mobile optimized campaigns, 2d codes and apps.  As with every form of marketing  you must always begin with the end result in mind.

You now have the ability to reach thousands of customers in the palm of your hand in real time! "Just Imagine it.. We'll Do the Rest!"

TECHNICAL INFORMATION

Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing. (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards.

Although there are various definitions for the concept of mobile marketing, no commonly accepted definition exists. Mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders".

In November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing:

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Another definition comes from marketing professor Andreas Kaplan who defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". Within this definition, Kaplan uses two variables, i.e. the degree of consumer knowledge and the trigger of communication, to differentiate between four types of mobile marketing applications: Strangers, Victims, Groupies, and Patrons.

Mobile marketing is commonly known as wireless marketing. However wireless is not necessarily mobile. For instance, a consumer’s communications with a Web site from a desktop computer at home, with signals carried over a wireless local area network (WLAN) or over a satellite network, would qualify as wireless but not mobile communications.