Having been in the digital marketing game for over a decade, we know that every successful campaign comes down to capitalizing on a local niche. Let’s say, for example, that our client runs a mattress shop in New Haven. Well, it is our job to harness the local notoriety they have in New Haven, CT and cultivate this interest as much as possible. Once local notoriety has developed across all social channels it’s time to expand the scope of SEO techniques and develop interest in other regions. Once a new region has been set, we begin a PPC campaign and Facebook Ads campaign to generate strong leads for you. This kind of hyper-local approach is the Atlas Studios key to success.
Utilize SEO to Capture Local Niche
We begin by submitting an XML sitemap to Google Webmaster. It is then a question of optimizing all content on the site with backlinks, meta descriptions, alt tags on images, and strengthening branding across all business directories.
Get into Business Directories
We place your company in local business directories like Yelp! and Google + Local. Popping up randomly in a local search is going to drive an immense amount of traffic to your site. Maintaining a strong presence in a local niche will usually end up being the foundation of your success. Once a newcomer has landed on your homepage it’s our job to ensure they are captivated enough to inquire further.
Ensure PPC Is Pulling Huge Traction
Paying to be at the top of your local niche is the most effective way to drive traffic to your site. The geographical range of an AdWords campaign can be set to very strict ranges, ensuring that the client gets the most bang for their buck.
Strengthen Brand Identity
Setting up an account on all major platforms and updating them consistently requires quite a bit of time and effort. Our team of specialists will help you set up accounts on Facebook, Twitter, LinkedIn, and Instagram. They will curate consistent content on all these platforms that shares a positive and authoritative message with your customer base.
We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.
Kevin and everyone at Atlas were great to work with while redesigning the Accutech website. I would recommend companies working with the Atlas Studios team.
hired Kevin initially to develop our company website. He was able to provide a few different options based on some ideas that were presented in a very short time frame. I was not only pleased with the overall results but the cost was also well within expectations.
I then hired Kevin to create marketing materials that could be delivered to the client in print or electronically. Again, he exceeded my expectations both in terms of cost and quality. In addition, Kevin and his team were very responsive to any changes or new requests.